A search is more than a simple query on Google – it is a moment in which something happens. The need to satisfy one’s needs be they goods or services. Every need finds in Search a tool allowing for its fulfilment. It is all the more crucial, at a time at which all advertisers are fighting to get the attention of Web surfers, to meet the needs and intentions of its consumers. In today’s competitive market, SEO marketing is more important than ever. SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Search queries – the words that users type into the search box carry extraordinary value. When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

Search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. A successful SEO campaign will help you find new markets and explore new economies. Social media platforms and mobile marketplaces can take your traffic levels to a whole new stage by boosting your SEO performance.